Archive for March, 2011

The Art of Vinyl – a tribute to record store day

March 26, 2011

First Friday, April 1
Reception from 6-9 pm

Saturday, April 16 is Record Store Day. This is the one day that all of the independently owned record stores come together with artists to celebrate the art of music. In honor of record store day we will be displaying selections from the weird and wonderful world of record covers.

From Hawaiian to hair bands, the genre of record cover art holds a visual interest all its own. Supported by our own local independent retailers including Streetlight Records, the show will also include local vinyl and personal selections from the Santa Cruz music community.

3rd Annual Young Performers Showcase

March 24, 2011
Saturday, April 9, 2011 at 7:30 p.m.
Rio Theatre, 1205 Soquel Avenue, Santa Cruz, CA

Ticket Information:
Students $8 / Adults $20 / Gold Circle $40
Available at Streetlight Records and
Also available night of show at the Rio Theatre Box Office

The Young Performers Showcase, a benefit concert for Santa Cruz City Schools music programs, features talented, young local performing artists, ages 13-28. Presented by Cruzville Productions, under the auspices of the Santa Cruz Education Foundation, this exciting extravaganza of singers, dancers, players and jugglers is one of the community’s most highly anticipated events.  The Showcase is terrific family entertainment for a great cause.

Featured performers in the 2011 Showcase include:

Emcee for the evening is Sven Davis from Planet Cruz Comedy Hour. A “50/50” Raffle and Silent Auction will also benefit school music programs.

The showcase is the brain child of local therapist and musician, Rick Linzer with friends Alan Heit (the Rock ‘n’ Roll Dentist), Colin Alder (TV Producer and lap steel guitar builder) and Steven Bignell (publisher and owner of Journeyworks Publishing). Rick and the team scoured the streets, clubs and schools of Santa Cruz to uncover 10 superbly talented, local, young performing “acts” who could sing, dance, play or perform.

American Idol contestant James Durbin was a featured performer in both the 2009 & 2010 showcases. Come on April 9 to discover the stars of the future.

The first showcase in May 2009 raised $4000 for music programs; the 2010 event topped $15,000.

Open Spots at the 34th Haight-Ashbury Street Fair Stages

March 23, 2011

Want to play the Haight-Ashbury Street Fair? Here is your foot in the door.


Battle of the Bands Fundraiser which will be showcased at:
THE BLUE MACAW at 2565 Mission Street @ 21st Street

— 20 bands will Battle for 2 Open Spots at the 34th HASF Stages —
Competition Dates:
Rounds One – Five
March 30th – Wednesday
April 14th & 28th – Thursdays
May 19th & 26th – Thursdays
May 27th – Friday
Admission: $7.00 – $10.00 (sliding scale) at the door
Doors open at 8:00 pm – show starts at 9:00 pm
  • Each Round will feature four bands competing to advance to final showdown
  • The five Round winners will compete at the FINAL
  • The top two bands will perform at 34th Annual Haight-Ashbury Street Fair on Sunday, June 12, 2011
  • 1st place band will play at the Stanyan Street Stage; 2nd place will play at the Masonic Street Stage.
  • Bay Area Bands only
  • Original music (No cover bands)
  • Open to all musical styles
  • Submissions of Interes are now being accepted.  Please contact:
Michael Xavier at (415) 664.2970 /
Ace Annesse at (415) 438.0772 /
  • Some opening slots are still available for our BOB fundraiser
  • Our cut off date for submissions is April 15th
  • Each band will get an audience clap count at the end of their set and then a second clap count at the end of the evening
  • There will be no judges or sound meters, so it is up to the bands to pack out the club for their set
  • Musical greatness is encouraged, but having a large crowd will help your chances of winning in the end of the night

How to get played: Advice from a KZSC DJ

March 10, 2011

So, you’ve recorded an album and want to reach listeners through the most listened to college-radio station in the world? First, you have to remember that KZSC, like most radio stations, has thousands of items in its library and new releases pouring in each month. Even if you’ve produced some great work, there are a few extra considerations to make in order to increase your music’s chance at flowing through the airwaves. Here are some ways to optimize your submission to the station:

1. It’s what’s inside that counts—but what’s outside counts first

Vinyl is great, but new vinyl often gets overlooked or lost at the station. And e-mailing digital files to a music director or DJ just creates a lot of extra work for them, making it less likely for your work to gain exposure.

CDs sent in sturdy cases are your best bet. Cases with spines that are at least 1/4” thick are the most visible on the shelves. If you send your CD in a thin paper sleeve, you might as well consider it lost.

On a less logistical note, carefully consider your album art. Does it represent your sound? Your visual art’s style should match your style of music, and the quality of your album art will suggest the quality of your sound. In short: your album will be judged by its cover.

2. Keep it clear

No one wants to struggle to find your band name, album title, or track listing. The artist’s name and the album title should be clearly printed on the case’s spine, and, ideally, the front cover. Correctly numbered the tracks should appear on the back cover of the case. Only listing the tracks on the disc will frustrate DJs who will want to find the song titles while the CD is playing. If you want to go the extra mile, including track lengths next to the titles can be helpful. And please remember to keep everything legible!

3. Sell yourself—shortly

Many albums that come into the station are sent through professional promoters, but some DIY initiative can help you compete with record label marketing. Describing your music will attract DJs and help you get recognition. I’d recommend formatting the following information on a mailing label and sticking it on the case (make sure not to cover up any text in the process):

Artist Name Album Title Release Date

RIYL: (Recommended if you like) Include a few names of similar artists. These will attract your target listeners.

Then include a brief description of your sound and any other info to personalize your work. Keep it short and sweet—just enough to hook ‘em into giving it a listen.

FCC: DJs will love you if you (accurately) list any track numbers with FCC violations. Tracks containing any of the “seven deadly words” may not be played between the hours of 6:00am and 10:00pm. These words are shit, piss, tits, cunt, fuck, cocksucker, and motherfucker. Of course, there is plenty of questionable language and content that may also be inappropriate, but the minimum standard is to avoid the seven deadly words. The rest is up to the DJs discretion. If your album is free of such content, simply write “All Clean”.

4. Go postal

Giving copies to DJs personally can help your chances of getting on the air, and I would encourage doing so. However, this is no guarantee that the CD will actually end up anywhere near KZSC. No matter who you give your work to, expect that they won’t pass it along themselves. They are not as invested in your work as you are, so you should take the extra step to mail a copy of your work to the station’s music directors. Address packages to:

ATTN (Name of appropriate music director)
KZSC Santa Cruz
1156 High Street
Santa Cruz, CA 95064

Good luck!

Written with love by Sabrina Sierra